BREAKING: MAJOR sports brand REFUSED to work with NHL - Did not even submit a bid

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Ryan
March 22, 2023 (1:55 PM)

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The recent announcement of Fanatics taking over the National Hockey League's jersey rights from Adidas starting in the 2024-25 NHL season has stirred up a storm of reactions from fans across the league. Many are expressing their disappointment and frustration at the news, and rightfully so, given the significance of jerseys to a team's identity and the emotional attachment that fans have to them. However, amidst the uproar, there is a notable absence in the bidding process that has raised concerns about the state of the NHL.

Ali Murji, a prominent figure in the sports apparel industry, revealed that Nike, a brand synonymous with athletic gear and jerseys, did not even submit a bid for the NHL jersey rights. This revelation has left many fans scratching their heads and wondering why Nike would opt out of such a significant opportunity.

This news has only fueled the speculation that the NHL's reputation is on the decline, as evidenced by the lack of interest from one of the biggest players in the industry. It also raises questions about the direction the league is heading in and whether it is still a viable and attractive partner for major brands like Nike.

Overall, the announcement of Fanatics taking over the NHL jersey rights has left many fans disappointed, but the absence of Nike from the bidding process has added another layer of concern about the state of the league.

We are sincerely hoping that Fanatics delivers the best quality of jersey the NHL has seen yet, but seeing some of the major brands not even attempt to get the business, is definitely concerning.