Connor Bedard signs a new contract in Canada and Gary Bettman is not a fan

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Mark Parsons
July 16, 2024 (9:10 PM)

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The hockey world is buzzing with excitement as Connor Bedard, the Chicago Blackhawks' rising star, becomes the newest Gatorade athlete for Gatorade Canada. This partnership is a significant milestone for Bedard, solidifying his status as one of the most promising young talents in the NHL.

The endorsement deal with Gatorade, a globally recognized brand, not only elevates Bedard's profile but also highlights his potential to become a major figure in the sport.

Bedard is new Gatorade Canada athlete

Gatorade Canada's choice to partner with Connor Bedard is a testament to his growing influence both on and off the ice. As he continues to develop his skills and make an impact with the Blackhawks, this endorsement adds to his already impressive resume. Fans can expect to see Bedard featured prominently in Gatorade's marketing campaigns, further boosting his visibility and marketability.

Interestingly, this new alliance comes at a time when the NHL has a partnership with Bodyarmor, a competing sports drink brand. NHL Commissioner Gary Bettman might not be thrilled about the potential rivalry between these two major sponsors. While the league benefits from its association with Bodyarmor, individual player endorsements with other brands can create competitive tensions.

It's possible that this move could influence future sponsorship negotiations and strategies within the league. Bettman and the NHL might need to navigate these dynamics carefully to maintain a harmonious relationship with all their sponsors.

Connor Bedard's new role as a Gatorade athlete is a win for both him and Gatorade Canada, marking an exciting chapter in his burgeoning career.