CCM cuts ties with Alexander Ovechkin and all Russian players for marketing
In a story broken by Rick Westhead of TSN Hockey hockey company CCM will no longer be using Russian players in any marketing initiatives.
«We are very sad to witness, like the rest of the world, what is happening in Ukraine,» Nabih wrote in an email to TSN. «Although Mr. Ovechkin is not responsible for the Russian government's actions, we took the decision to not use him (or any Russian player) on any global CCM communication at this point.»
- Quote from the articleWe found out recently that CCM pays Ovechkin more than $500,000/year plus a percentage of sales.
Is CCM making the right move?
CCM Hockey chief executive Marrouane Nabih: «Although Mr. Ovechkin is not responsible for the Russian government's actions, we took the decision to not use him (or any Russian player) on any global CCM communication at this point.» https://t.co/ZF4rctB8Fu� Rick Westhead (@rwesthead) March 1, 2022
| POLL | ||
Did CCM make the right decision? | ||
| Yes | 268 | 54.1 % |
| No | 227 | 45.9 % |
| List of polls | ||
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