The tradition with Montreal is that no matter which star players had big names or got bigger than the team, they would trade them.
What happened to me is nothing special in terms of history. Definitely, when my career started, I started my own brand. That was a big deal because they were paying me to be a member of the Montreal Canadiens, but I was telling them, 'OK, so let's work on a way that our brands can co-exist.
"I never looked at myself or ever felt I was 'just a hockey player, always looked at myself as a person who happened to play hockey.