New logos for the Utah Hockey Club emerge in trademark applications
The branding for the Utah Hockey Club is coming together as fans discovered new logos by checking in on the U.S. Patent and Trademark Office.
This has been a consistent way for fans to find out new information about the team. Several weeks ago, fans discovered the lost of names the organization was considering as trademark applications were discovered for several team names, including the "Utah Yeti" and "Utah Blizzard." Now we have a good idea of what the team logos might look like in their inaugural season thanks to more detective work.
"Over the weekend, applications were filed with the U.S. Patent and Trademark Office for trademarks for eight logos and wordmarks all using the expected placeholder name "Utah Hockey Club."
The applications were filed by the same group (Uyte LLC) that filed applications on all 20 team names in the Smith Entertainment Group survey before it went live to the public."
The applications were filed by the same group (Uyte LLC) that filed applications on all 20 team names in the Smith Entertainment Group survey before it went live to the public."
It seems as though some, if not all, of these logos will be used by the team in their first season. As such, you can expect to see these logos on team merchandise, and potentially their jerseys too.
Applications for trademarks have been filed for eight logos for the Utah Hockey Club (including the one that circulated last week).
It looks like the branding for the inaugural season is coming together.
It looks like the branding for the inaugural season is coming together.
One fan created a mockup of what the team's jerseys could look like in their first season. Instead of using the logos provided though, they simply kept the same color pallet and used a "UTAH" wordmark across the chest, in the same style as the New York Rangers.
I'm 💯 down with something like this for the temporary placeholder name, logo, and unis for year one. And I hope these are the permanent colors no matter what. 🔥 #NHLinUtah #UtahHockeyClub
These are some really nice looking jerseys, although the color pallet is a bit similar to the Seattle Kraken, as some fans have pointed out.
Still though, it will be very interesting to see what the team's jerseys will look like in their first season. Be sure to stay tuned for updates on the Utah Hockey Club this summer.
| POLL | ||
What do you think the Utah Hockey Club final name will be? | ||
| Utah Yeti | 49 | 23.7 % |
| Utah Blizzard | 62 | 30 % |
| Utah Venom | 21 | 10.1 % |
| Something else | 75 | 36.2 % |
| List of polls | ||
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